Dietrich H. Look is our Dealer Principal and General Manager. Dietrich's career with Volkswagen goes back over 48 years. He got his start at a VW dealership in Hamburg/Germany as an apprentice technician. He worked as a specialist technician for VW in England, Switzerland and South Africa. Came to Canada in 1974 and worked as Service Manager and later as Sales Manager at the Kitchener Volkswagen Dealership. The opportunity to aquire a partnership in what was then called Auto-Haus Waterloo came about in 1994.  Dietrich has enjoyed growing the dealership ever since and is proud to work with a great team. As a balance to the daily stresses and routines Dietrich likes to spend time with his family, travel and ride his motorcycle. You can contact Dietrich at: dlook@vwwaterloo.com

  David Krause is our General Sales Manager. David was initially a successful salesperson here from 2000-2004. He left to pursue a job with VW Canada as a Sales Instructor for 2 years, then, travel-weary, returned to his 'home' at VW Waterloo. David is very enthusiastic about the Volkswagen product and has been a loyal owner since the age of 16. His energy, drive and focus on customer satisfaction reflect the VW brand to a tee. In his spare time, David loves to golf and ride off-road motorcycles with his wife and their two boys. You can contact David at: dkrause@vwwaterloo.com

Brad Reinhart is our Service Manager. Brad started with this company in 1980 as - what he calls-  a wash boy. Later became an apprentice, worked as Class A technician for a number of years and in 1995 took over the leadership of the workshop as Service Manager. Brad is respected by our clients for his fairness and honesty in dealing with their car's needs. Brad and his team work hard to "Fix it right the first time" and customer satisfaction is top of mind. In his spare time Brad enjoys spending time with his wife and three kids who are all actively involved in sports. After a busy week, racing around on off-road motorcycles on the week end seems to re-charge Brad's batteries. You can contact Brad at: breinhart@vwwaterloo.com

Brian Cobb is our Parts Manager. Brian has been with this company virtually from the start in 1973. We believe that there are very few people that know the VW parts business better than Brian does. Our clients and technicians benefit from Brians experience and his ability to stock the right parts at the right time. It allows us to get your VW back on the road with a minimum of delay. In his spare time Brian spends time with his family . You can contact Brian at: bcobb@vwwaterloo.com

Diane Lebold is our Office Manager. Diane has been with VW Waterloo for over 15 years. She manages our books and financial affairs, makes sure that all of us cross all the t's and dot the i's. Diane has also taken it upon herself to bring a cake whenever one of us celebrate a birthday. This is much appreciated by all the staff. In her spare time Diane enjoys spending time with her family. You can contact Diane at: dlebold@vwwaterloo.com

James Sellner has joined our company as Business Manager. James finished his studies at Georgian College with a degree in Business, specializing in Automotive Management. During the last few years James worked with us as a Sales person during his Co-op terms. We welcome James back into our Sales team. To contact James: jsellner@vwwaterloo.com

Our Sales Professionals:

Rodney Look  enjoys meeting people and likes to share his enthusiasm for VW with his clients. Rodney spends his private time fixing up his home and backyard. You can contact Rodney at: rlook@vwwaterloo.com

Erick Mitchell is appreciated by his clients for his patience and low key approach. In his spare time Erick enjoys drumming,  spending time with friends and his dog "Cash". You can contact Erick at: emitchell@vwwaterloo.com

Robert Vagacs has returned to us after an absence of about one year. He realizes that his passion after all is selling Volkswagens. You can contact Robert at: rvagacs@vwwaterloo.com